Chipotle is finally here. The new Chipotle is officially opening tomorrow on the 2300 block of Telegraph, between American Apparel and Bank of America. Today Chipotle is giving out free food to all students from 12 p.m. to 7 p.m. Around 12:10 p.m., the line for the freebies was already incredibly long, wrapping around the corner of Bank of America.

I can’t really attest to the appeal of Chipotle. I’ve only been once, when I was decidedly not sober. Those chips were pretty delicious though.

Chipotle’s arrival on Telegraph is more than just adding a “good” food place to the area around campus. Some argue that in the effort to revitalize Telegraph, the city seems to be selling some of the old 60’s/hippie “charm” to a profitable consumerism. For others, the Telegraph upgrade is a step in making the neighborhood more attractive and allowing it to thrive.

Walgreens is also expected to open soon on the same block of Telegraph, in the old Gap building, next to Rexall.